MARKETING STRATEGIST & BRAND EXPERIENCE BUILDER

I’m a marketing leader with 15+ years of experience across medical, automotive, and retail sectors, known for translating data, creativity, and strategy into measurable growth. Guided by an entrepreneurial mindset, I bring clarity and structure to complex marketing challenges, turning insight into action and vision into results.

My work centers on building content ecosystems that connect storytelling with performance. From defining brand narratives to designing omnichannel content strategies, I help brands communicate with intention, creating experiences that resonate emotionally, rank organically, and convert consistently.

I blend big-picture thinking with tactical precision, using SEO intelligence, audience behavior, and performance metrics.  This includes CAC, engagement, lifetime value, and conversion analytics, to inform smart, scalable decisions across traditional, web, social, and email platforms.

By translating brand pillars into actionable frameworks, I establish the why behind every post, page, and campaign. Whether optimizing websites for organic growth, leading content audits and refreshes, or mapping editorial calendars around key initiatives, I bring cohesion, steadiness, and strategic focus to how brands show up in the world.

CERTIFICATIONS & LEADERSHIP

  • Master of Business Administration in Marketing (MBA), California State University San Bernardino, AACSB Accredited program ranked Tier One Globally (CEO Magazine) and No. 1 among California Public universities by The Princeton Review.
  • HubSpot Academy: Content Marketing, Digital Marketing, Social Media Marketing
  • Semrush: Technical SEO & AI Search Essentials
  • Google Analytics (Advanced) & Google Ads Certified
  • Hotjar: Fundamentals, Heatmapping & User journey
  • Adjunct Professor: Advertising & Internet Marketing
  • Past Chapter President: American Marketing Association

PORTFOLIO

Market Research & Planning

Social Media

UI/UX Site Design

Content Marketing

Print Media

Turning Ideas Into Strategies, Strategies Into Action, and Action Into Results.

Katie Pilger